Using the
Internet!
When planning a public event, use the Internet to your
advantage.
In the initial stages of planning an event, you can often
find needed information on the World Wide Web. For example,
most cities have their own web page, where they'll post
local regulations and permit requirements for utilizing
public property for an event.
If you can't find the page you're looking for, use the
available Internet search engines. One favorite is
www.google.com. For the above example, you would search for
"(Yourtown) public event regulations" or "(Yourtown) public
event permits." With practice you'll get the hang of
finding what you need in no time.
Once your event is firmly planned, it can be included
online at November Coalition's Event Calendar. Details for
what to submit to our office are found at: Getting an
Audience.
If you're not on our November Coalition regular
announcement list, you should be! Just go to
www.november.org/lists to sign up!
Most daily and weekly newspapers have a website that
includes local events of interest; so make sure your event
is listed in both the print and online versions of the
newspaper. Most churches have their own website also, with
a regular calendar of community events.
Explore the potential of local clubs and civics groups that
may have an interest in attending (or co-sponsoring or
hosting) an event.
Most medium to large cities and towns have local branches
of the NAACP or ACLU, for example, and most will have a Web
presence of some sort. Once again, searching the Internet
can help you contact these types of groups.
When you have News Releases and Posters and Flyers
completed, you can e-mail notices to civic groups,
churches, and other nonprofit groups.
You should also create a contact list in your e-mail
address book for all your local contacts. Most e-mail
programs allow you to create a contact list with as many
entries as you need. This way, you can keep many interested
local parties abreast of your event plans with a single
e-mail.
Review the Chapter on Be the Media, it has a lot of
pointers on how you can use the internet for
publicity.
The Internet and e-mail have become fully integrated into
our lives. Taking full advantage of what this technology
can offer is an important prerequisite for becoming an
efficient activist and organizer. Good Luck!